Friday, March 28, 2008

A Description of an Ad


Source: http://www.madmoizelle.com/images_contenu/actu/2007-08/2007-08-14_pipolekeira.jpg
This AD of the perfume can rapidly catch the readers’ eyes because that it is tidy, modern, and clear as well as it contains a sense of simpleness but mystery. Most part of the AD is designed not in plenty of colors but only two, black and white. The simpleness of the background would help readers to pay their whole attention to the main role. Also, black gives readers an unknown and endless feeling, which just matches the model in the middle of the picture. The model stared at the readers and there’s a strong expression that rush into their minds, just like saying,” The perfume makes a woman woman.” There’re no any clothes but a hat on her, showing that one would be so charming if she wears this perfume instead of luxury dressing. Furthermore, the modernity of it definitely conveys the message that CHANEL perfume is the most fashionable, prevailing one. Besides, what’s worth-noticed is that this picture is quite tidy. No unnecessary words, no any slogans, with just one CHANEL printed on the upper left, we can see clearly what brand this attractive perfume is. In sum, the marketers effectively promote their products to the consumers with this simple but attractive design.

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